The product brain behind the build.
Mithila Kannan is a senior product and delivery lead with over 11 years of experience designing and scaling high-volume platforms in B2B SaaS and fintech.
She started the studio to help early-stage founders and business owners close the gap between how their operations actually run and the clean software they need.
You won't be handed to a junior account manager. Mithila scopes every MVP herself, designs the logic and stays on the project until it's live.
Track record
Before the studio, inside payments, fintech and SaaS companies.
- Payments · JapanLaunched a prepaid card product for a Japan-based payments platform.
- Gaming · JP & KRRan digital gift-card programmes for gaming platforms across Japan and Korea.
- Fintech strategyBuilt the 5-year financial forecast behind a new product line.
- Data qualityCaught a revenue (GMV) miscalculation and an overstated activation metric before they reached leadership reports.
- HR & payroll · IndiaEarlier, shipped HR and payroll software used by businesses across India.
Mithila owns it. A full team builds it.
Every project has one owner from the first call to launch. Behind her is a team that gets the work done, so nothing waits on one person's calendar.
- Forward-deployed engineersWork inside your operations to understand the real process and get the system adopted.
- NLP & machine-learning data scientistsBuild the automation, document reading and predictions where data can do the work.
- DevelopersBuild and integrate the web and mobile apps, payments and APIs.
- DesignersMake the product simple enough for non-technical staff to use from day one.
Mithila scopes the work, writes the spec and signs off every release. The team designs, builds and ships it.